Say Please: International Book Release Tour & Virtual Tour

Event Producer & Lead Coordinator — April–November 2012
10 cities, 8 months; simultaneous 30-stop virtual tour
Tour events included San Francisco, New York, Boston, Seattle, Los Angeles, Atlanta, Portland, Chicago, Toronto, Dallas

Overview

A 10-city North American book tour produced in support of a queer literary anthology, running simultaneously with a 30-stop virtual blog tour coordinated across April 2012. Zed served as Producer and Lead Coordinator, managing all aspects of the physical tour while simultaneously overseeing the parallel virtual tour — coordinating contributing authors, partner organizations, and venues across 10 major North American cities over 8 months.

Contributions

  • Produced all 10 tour stops end-to-end including venue booking, author coordination, and day-of execution
  • Coordinated simultaneous 30-stop virtual blog tour running parallel to the physical tour throughout April 2012
  • Managed relationships with co-presenting partner organizations at select stops across multiple cities
  • Handled all contributor communications, scheduling, and logistics across 10 cities over 8 months
  • Developed promotional strategy and audience development campaigns for each individual market

Outcome

Successfully executed one of the most logistically complex tours in the portfolio — 10 cities across the US and Canada over 8 months, with a simultaneous 30-stop virtual component running in parallel, coordinating multiple authors, venues, and partner organizations throughout.