1. I’ve been doing this for over 20 years. Not dabbling — producing. Hundreds of events, real stakes, real budgets.
Since the early 2000s, I’ve been designing and executing events that bring people together with intention. I’ve produced hundreds of events across formats, scales, and communities — consistently growing attendance, revenue, and engagement along the way. This isn’t a second career or a pivot. It’s what I’ve been building the whole time.
2. I don’t just run the event. I build the whole thing.
From the first concept conversation to the final vendor payment, I’ve handled every layer of event production — logistics, contracts, marketing, staffing, participant experience design, and day-of execution. I’m not someone who needs a fully built machine handed to them; I know how to build it from the ground up. That means fewer gaps, fewer surprises, and one person who actually knows what’s happening at every stage.
3. I’ve worked at wildly different scales. Intimate retreats, a week-long destination wedding in Alaska, national conferences, a 10-city book tour. Scale doesn’t rattle me.
I’ve produced 5-day residential retreats, multi-city author tours with simultaneous virtual components, large-scale educational conferences at universities, and a destination wedding in Alaska with 100 guests and 8 days on-site. I’ve also produced small community events with scrappy budgets and big hearts. I know how to right-size my approach without losing rigor.
4. The numbers have gone up everywhere I’ve worked. I track what matters — attendance, revenue, engagement — and I move it.
Strategic marketing, smart audience development, and genuine community outreach aren’t afterthoughts for me, they’re baked into how I plan from day one. I’ve grown attendance and revenue across very different kinds of events by treating growth as a design problem, not a hope. I measure what’s working and adjust; I don’t just repeat last year’s plan and cross my fingers.
5. I actually like the hard parts. Vendor negotiations, tight timelines, something going sideways at 6pm on event day — that’s where I’m most useful.
Real-time troubleshooting is practically a love language at this point. I stay calm when things shift, I make decisions quickly and clearly, and I don’t need hand-holding when it gets complicated. Contract negotiation, budget management, competing deadlines, stakeholder management: these are the parts of the job I find genuinely satisfying, not the parts I hand off.
6. I can fill a room AND run it. I don’t hand off marketing, email campaigns, or audience development and hope for the best.
I bring a full marketing brain alongside the operations brain: digital strategy, email marketing, social media, branding, messaging, and content strategy. I’ve built promotional campaigns from scratch and managed outreach for events with national reach. That means the event I produce is also one people actually know about and show up to.
7. I’ve led real teams. Volunteers, staff, boards. People who needed direction, not just a task list.
I’m a co-founder of multiple organizations and have worked at the board level, which means I understand both the operational and the strategic layers of leadership. I’ve managed volunteers who needed motivation, staff who needed clarity, and stakeholders who needed confidence. I lead with emotional intelligence and clear communication — people know what’s expected and why it matters.
8. I care deeply about how people feel at events, not just whether the logistics worked.
Participant experience is the whole point. I design for it intentionally, from the flow of a schedule to the way a room is set up to how people are welcomed at registration. I’ve spent years as a skilled facilitator and workshop designer, which means I think about the human moment, not just the operational checklist. A smooth event that leaves people feeling unseen is still a missed opportunity.
9. I know the tools. Cvent, Asana, Eventbrite, Social Tables, HubSpot, Adobe — I’m not learning on the job.
My software toolkit spans project management, event registration, CRM, marketing automation, virtual event platforms, venue layout, and design — and I actually use them, not just list them. Platforms like Airtable, Trello, Monday.com, Mailchimp, Zoom, Hopin, Salesforce, and the Adobe Creative Suite are all part of my regular working vocabulary. Whatever your team is running, I can get up to speed fast — and I’m probably already there.
10. I write well. My run-of-show docs, vendor emails, and proposals actually make sense. Turns out a creative writing degree comes in handy.
I graduated Magna Cum Laude from the University of Washington with dual degrees in Creative Writing and Gender, Women & Sexuality Studies — and yes, it shows up in my work. Clear, warm, professional communication is something I bring to every document, email, and deck I produce. If you’ve ever worked with someone whose run-of-show reads like a fever dream, you know why this matters. In addition, I’m well versed in Diversity, Equity, and Inclusion — not just in theory, but through lived experience, community involvement, deep education, and 25+ years of unlearning and re-learning.
Thanks for reading!